EDITORIAL · CREATIVE · BRAND EXPERIENCE

Ideas, stories and experiences that give lifestyle brands a distinctive point of view.

I work across editorial, creative and brand experience, helping luxury, lifestyle and hospitality brands develop distinctive ideas through content, collaborations and experiences.

SELECTED WORK

WHAT I DO

EDITORIAL
Editorial direction, content strategy, commissioning and storytelling.

BRAND
Creative concepts, brand storytelling, tone of voice and cultural insight.

EXPERIENCE
Partnerships, concepts, programming and customer experiences.

ABOUT

My career began in editorial, including senior roles at The Times, before moving brand-side at Lane Crawford in Hong Kong, where I developed editorial strategy and brand voice across digital and in-store channels. Since then, I’ve continued to work with Lane Crawford on annual beauty projects, immersive customer experiences and creative content aligned with its seasonal campaigns, alongside projects for brands including Goodwood, The Upper House and Barclays Wealth.

SELECTED CLIENTS & EXPERIENCE

Lane Crawford · The Times · The Telegraph · Goodwood · The Upper House · Barclays Wealth · Financial Times · Robb Report